IHAC Welcomes Andy Pearson, VP Creative at Liquid Death, for an Entertaining and Inspiring Talk at Our Next Meeting
Please join us for an electrifying edition of the IHAC Member Meeting on Tuesday, 4 April 2023 at 10am, where we will have the pleasure of hosting an exceptional guest - Andy Pearson, VP Creative at Liquid Death.
As one of the fastest-growing non-alcoholic beverage brands of all time, Liquid Death has captured the world's attention with its bold and hilarious approach to health and sustainability. At the forefront of this success story is none other than Andy Pearson, who will reveal how he played a crucial role in developing Liquid Death's unique tone of voice and helping the brand build a cult-like following that led to its astonishing $700m valuation.
Andy's genius as a creative force is evidenced by his impressive body of work, which includes driving Liquid Death's viral video content, leading the team behind the brand's weekly merch drops, organizing unforgettable experiential events, and creating those silly posts that show up in your feed.
In addition to his work at Liquid Death, Andy spent over a decade as a writer and creative director at top ad agencies like CP+B and Deutsch LA, where he worked on iconic brands such as Taco Bell, Volkswagen, Pizza Hut, Microsoft, Netflix, and more.
We’re just a funny beverage company who hates corporate marketing as much as you do. Our evil mission is to make people laugh and get more of them to drink more water more often, all while helping to kill plastic pollution.
With his wealth of experience and infectious sense of humour, Andy is sure to provide an inspiring and entertaining talk. We hope you can join us!
