Member testimonials
Our member community has alot of wonderful things to say about their experience since joining IHAC. Here are a few snippets that will give you a better idea of the value you can expect when joining.
Rambo Goraya - Head of Content and Partnerships at Sportsbet said…
Often working in an internal creative team can feel a bit disconnected. There’s not a huge ‘community’ and at times you can feel excluded from the creative agency community as well. IHAC has already started to create this community and it’s refreshing to have that ability to share, listen or just engage with other brands in similar positions facing similar problems.
Sharing is learning. There has already been so much up front honesty around internal agency challenges and all with an appetite to get better and help solve things as openly as possible as a group.
The connection also means there are many more opportunities outside of just sharing learnings and approaches. The opportunity for secondments is one that could definitely appeal to many at Sportsbet and perhaps other IHAC members looking to be seconded at SB
IHAC also helps underline the importance of our creative function within our own business and the need to create a focus on creativity. IHAC has helped with our own monthly sessions (called SB Bolts) to underline the power of creativity and ways everyone in our business can unlock ideas and bring them to the fore..
Cathie Connors - Senior Manager, Marketing and Advertising, Australia Post said…
“Australia Post has been a member of IHAC since its inception and the benefits have been both tangible and practical from the beginning. In-house agencies experience certain challenges that external agencies often don't, so it has been invaluable to be part of a creative community where we can share our knowledge or come together to help solve a particular problem with ‘like-minded’ colleagues.
The guest speakers at the Members Meetings have been outstanding and the sub-councils that have been established also provide an opportunity for more specialised groups to meet and share learnings.
Chris and his team have created a culture among members that is open, honest and truly collaborative and Australia Post values being a member of IHAC.”
Melissa Spiers - Brand and Media Manager at MYOB said…
“Working in-house can sometimes mean having limited exposure to new media, key trends and fresh opportunities. IHAC opens this up for members, by bringing a new perspective; effectively bringing the outside view in.
The IHAC community brings together like-minded individuals from a cross-section of industries to: be inspired and learn from expert speakers; to share experiences (the good, the bad and the ugly); to actively collaborate to drive world-class work; and to connect with a diverse bunch of smart, experienced and all-round good humans who share a common passion for the work that we do
One of the topics explored in a recent Media sub-council, was on New and Emerging Media. Listening to the first-hand experiences of other teams provided me with invaluable insight into new channels – something that may have ordinarily taken up to 6 months and a significant resource investment to uncover independently.”
Charlie Gearside - Founder Eucalyptus said…
“ Feels like the worm is starting to turn on in-house agencies, IHAC was set up at the perfect time to ride this wave, and get support from Australian businesses and marketing teams
The underlying theory is that the best work and insights come from creatives with deep, deep domain knowledge of a product or business. In-house makes this possible.
Through IHAC, we share best practices, from team structures to process to studio set ups. We've learnt a tonne from the likes of Sportsbet, including some brainstorming on various live briefs that companies need help cracking.:
What others are saying.
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"When you’re operating small in-house teams it’s nice to have that network of people to support you."
— Karina Bloomfield - Hawthorn Football Club, Head of Marketing
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“In terms of why we joined IHAC and what excites me, I can’t wait to be a part of this community and to have access to other really inspiring creative people we can tap into, share ideas and learn from."
— Elsa Beaumont - Treasury Wines Estates Director In-House Agency
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“The most valuable thing about IHAC is the connections you can make with other members across the group, we would certainly acknowledge that even though we have a mature model in place we have a lot learn. We are constantly looking at how we can do things differently and how we can build on the capability we already have."”
— Tim Hernadi - Sportsbet, General Manager Marketing