IHAC’s AI Council

APAC’s only in-house focused AI Council.

The IHAC AI Council exists to help marketing and in-house agency leaders share, learn and build capability for AI within their teams.

It brings clarity, capability, and community to how in-house agencies adopt and apply AI in their creative, media, and marketing work.

AI is reshaping how ideas are created, scaled, and measured. The IHAC AI Council positions the in-house community at the forefront of this change – sharing what works, building new skills, and influencing the future of marketing and creativity.

Our Council leads the charge and agenda on a dedicated AI workstream, where you actively learn from in-house agency peers using AI in their work.

AI is moving fast and in-house agencies are unique. You don’t need generic AI advice, you need specialist insights tailored for the in-house model. We believe regular connection and collaboration in this area is better than one off conferences.

With that in mind, we've created a dedicated space for IHAC members to share real-world wins, navigate challenges, and build AI capability alongside peers from the region's leading brands.

To shape IHAC’s AI agenda, frameworks, and industry advocacy.
To foster open knowledge sharing, peer learning, and collaboration.
To build tangible skills and confidence in applying AI across marketing, creative and media workflows.
To provide the industry with credible data, insight, and leadership on AI.