Please join us for the IHAC Evolution In-House Agency Summit 2025!

This year, we’re embracing transformation and progress as we explore the evolution of in-house agencies – from shifting structures and capabilities to creative innovation and technology integration.

Whether you're a long-standing IHAC member or new to the community, this summit is your opportunity to connect with forward-thinking peers, gain actionable insights, and reflect on how our roles are evolving in an ever-changing landscape.

Expect a collaborative, inspiring environment filled with real-world stories, future-focused panels, and meaningful networking.

Available to all IHAC Members and non members by invitation only.

The Details…

Tuesday 16th September 2025

Grounds of Alexandria

7a/2 Huntley Street, Alexandria New South Wales 2015

8.30am – 5.00pm (with extended networking drinks between 5pm-7pm)

Testimonials

“Exceptional panels, the content itself and the overall structure and quality of attendees, 11/10”

— Caroline Johnson, Playe

“The line-up of keynote speakers and panellists was second to none. No stone unturned! All the content was bang on, it’s rare to get this type of talent in one room. No egos, just good, smart people who gave their time to benefit us all in attendance.”

— Dominic Guthrie, ANZ

“It was all good. I came away with a to-do list as long as my arm. Lots of great ideas, things and partners to look into”

— Kate Lightfoot, Belong

“My favourite presentation topics were around team structure and processes and recruitment. But, the main thing I appreciated was meeting new people in the in-house universe, and the chance to catch up with people I already know! I took the most notes in the recruitment talk. It was interesting from the perspective of building my own career, as well as attracting new talent to my team.”

— Julie Poulter, Moose Toys

The 2025 Speaker Line-up

Nick helps run -lution; a marketing transformation consultancy run by marketers for marketers. Nick’s background as an international executive has seen him lead marketing, product and P&L functions for big blue-chip consumer brands in the UK and Australia. His previous roles include CMO RACV, CMO Betfair, GM Consumer Telstra, and Head of Digital & Consumer O2 UK. With practical experience leading growth and change for some of the biggest consumer brands in the world’s most competitive markets, Nick has also built and led in-house agency teams at Betfair, RACV, O2, and GE Money.

Nick Thomas

Partner & Chief Strategy Officer, -lution

Anna is a strategic marketing leader with a career spanning corporate, advertising agency and brand consultancy roles. Her current title at Telstra is Head of Creative Excellence. She’s often asks what that means. Is she an ECD? Does she go by ‘your excellency’? No to both. In a nutshell, she’s responsible for making the work better – providing the best conditions for creativity to thrive.

She values creativity as the ultimate advantage, powerful enough to overcome any type of challenge whether it be commercial, cultural or customer.

Prior to Telstra, Anna was a director of brand strategy and creative at IAG, helping NRMA Insurance become the world’s strongest insurance brand – increasing its brand value by $427M. She has also launched and sold a gifting business, Brewquets, (bouquets of brews).

Fun fact: plays mandolin.

Anna Jackson

Head of Creative Excellence, Telstra

Adam Ledbury

Global Creative Director, APAC, Uber

Adam is an award winning creative / creative director with time spent in advertising agencies both here and in the U.S.

In his career, amongst other things, he’s renamed McDonald’s, found 61 missing children, and set fire to Cher.

Now, in his first client side role as Global Creative Director, APAC for Uber and Uber Eats, Adam works to create a safe space for creative, a role that encompasses being a putter of arms around shoulders, a gee-er upper, an asker of stupid questions, a simplifier of thoughts, a cutter to the chaser, and an evangelist of creativity as the greatest advantage in business.

Fun fact:

Adam hates writing bios, partly because he never knows what to say, partly because he’s English and hates talking about himself but mainly because of the whole third person thing. It’s weird, no? If we spoke like this in polite or any other society we’d be rightly mocked. Yet here we are.

Sarah Hetherington

Head of Production and Operations, CBAGENCY

Sarah has 20 years' experience in creative agencies such as Clemenger Proximity, DDB, and M&C Saatchi - in the fast-paced world of integrated production, she delivered countless campaigns for global brands such as McDonald’s, Volkswagen, Telstra, and Westpac. Four years ago she moved to her first in-house role with CommBank to lead the then Creative Services team. Soon after starting, she was involved in the design and launch of CBAGENCY, officially launching in June 2024, and now going from strength to strength supporting Marketing and Corporate Affairs for CommBank.

Georgie Bugelly

Group Head, Agency Services, 1House

Georgie is a highly awarded, results driven marketing, brand, creative and content specialist, with over 20 years in the top Creative agencies in Australia and the UK. During her time in Creative agencies, Georgie has led extensive global and local brand portfolios for the likes of Unilever, Colgate, Danone, EnergyAustralia, GE, AXA, Google, KraftHeinz, McCain and BeyondBlue whilst leading and managing many high performing teams of agency specialists.

In 2023, Georgie made the leap into the Asahi Beverages business to take on a leadership role within 1House, Asahi’s inhouse agency offering. 1House services 28 brands within the business, specialises in social and content and provides a full service offering of specialists with a team of 70 people.

Angela Greenwood

Chief Marketing Officer, Youi

Angela joined Youi in June 2022 as their Chief Marketing Officer and embraced her new identity as a Queenslander. With a love of challenger brands, her mission is to continue Youi’s impressive growth story in a highly competitive industry. Her acceleration of Youi’s brand and business outcomes saw her named #9 in the 2025 CMO Awards. She leads a mature in-house agency model which has put marketing at the heart of the business since day one, named as the IHAC Awards 2025 In-House Agency of the Year. Her career spans client and agency side roles in Australia and the UK, demonstrating a passion for building high performing teams and an ongoing belief that great culture delivers great commercial outcomes.

Mike Worden

Partner & Chief Media Officer, -lution

Mike is an experienced, passionate, and accomplished leader in the Media Industry with 20+ years’ experience in both agency and client roles. Most recently he led the creation and transition of the hybrid in-house media team at Endeavour Group. Prior to this he was Managing Director at EssenceMediacom, Sydney’s second largest media agency.

Mike has overseen some of the largest and most complex media accounts in Australia, including running the McDonald’s account for 3 years, and has a proven track record in delivering business growth. Through these roles he has built up a wealth of experience in managing complex businesses and building world class relationships. He is a multi award winning leader with a passion for delivering client growth through innovation, collaboration, data led solutions, and pushing the boundaries of the media industry.