Date Published

March 9th, 2023

IHAC In-House Media Report 2023

The In-House Agency Council (IHAC) worked with IHAC Members and marketing transformation consultancy -lution to conduct Australia’s first ever research into in-housing media.

Research involved surveying in-house media professionals from leading brands including AFL, Asahi, Betfair, Employment Hero, Keypath Education, MYOB, Optus, Seek, Specsavers, Sportsbet, Treasury Wine Estates, TTI, Youi and more.

This report was written in collaboration with industry leaders:

• Chris Maxwell: CEO -lution and Chair IHAC

• Vinetha Manthena: Digital Marketing Director - Optus

• Dave Annesley: Head of Marketing Strategy, Planning & Insights - Youi

• Alexander Concannon: Head of Growth Marketing - Employment Hero

• Ben Oliver: Senior Manager Digital Media - Treasury Wine Estates

The key areas covered in the survey:

• The growth of In-house media in the industry

• How media is managed between the in-house agency and external agencies

• How media budgets are being managed in-house

• The channels that are being managed in-house

• The benefits and challenges to bringing media in-house

Download the full report below.