Members Meeting May 2021

In this instalment of the bi-monthly IHAC members meeting, the team explores some of IHAC's current updates including up and coming events and opportunities. We also explore the latest update from Apple (IOS 14) and how it's affecting marketers ads and reporting abilities. Sportsbet's design team also takes some time to run through their digital marketing automation tool, Streameye, a bespoke piece of tech which they have built from the ground up and has greatly increased their efficiency in creating ads. Finally, Nick Garrett, ex-CEO of Clemenger BBDO Melbourne joins us to discuss the importance of creativity in the world of in-house agencies and explores the barriers that can sometimes block marketers from making great creative work.

Timestamps

0:05 Introductions

0:32 IHAC General Updates

5:38 Impacts of Apples IOS 14 Update

10:55 Sportsbet Automation Tool - Streameye

21:32 Sportsbet Demonstration - Streameye

37:32 Guest Speaker: Nick Garrett