Event Highlights
Resources
SUB COUNCILS
Media, Data & Tech - November Meeting
In this month’s meeting, the Media, Data & Tech sub council explore the world of CX and UX trends and how we can go from personalisation to individualisation and focus more on the customer journey when working in-house. Satya Upadhyaya, Vice President - Campaign Optimisation, Marketing Capability & Change at Citibank presents his current keynote to the group and gives some great insights.
Meetings
Members Meeting - February 2022
The IHAC community has the opportunity to hear from Anny Havercroft, Head of Business Marketing AUNZ TikTok to speak to the topic of how in-house marketers can use the power of TikTok to leverage their audience.
MEETINGS
Roundtable Discussions - The Great Resignation
In this IHAC Roundtable meeting, IHAC members come together to discuss the current resignation trend that is being seen around the world as well as how in-house marketers can retain top talent. IHAC brings in some experts on the topic including Damian Francis, Head of Content & Editorial at Mumbrella…
REPORT
Members Meeting - November 2021
In this instalment of the IHAC members meeting, the team takes the members through some of the upcoming opportunities and events coming up at the close of 2021 as well welcoming some of the new members to the IHAC community. We also get an update on the IHAC Knowledge Centre including…
MEETINGS
Members Meeting - September 2021
In this instalment of IHAC’s bi-monthly members meeting, the members hear from Sarla Fernando, Head of Regulatory and Advocacy at the Association for Data-Driven Marketing and Advertising (ADMA) on the topic of privacy and governance within in-house agencies.
MEETINGS
Making the decision to go in-house
Matt Knapp, Ex- Creative Director of Dollar Shave Club, runs the IHAC members through how they built out the In-House Agency and some of the barriers to creativity and the opportunities that creativity gives marketers working in-house.
REPORT
Australian In-House Agency Landscape Report
The In-House Agency Council (IHAC) has partnered with Kantar to publish ‘Australian In-House Agency Landscape’, the country’s first research report focused on the state of the in-house agency model within Australia.
MEETINGS
Members Meeting - July 2021
In this intalment of IHAC’s bi-monthly members meeting, the members hear from guest speaker Suz Tucker, Editorial Director at Concrete Playground on the importance of content marketing in a post Covid-19 world.
Meetings
Members Meeting - May 2021
Nick Garrett, ex-CEO of Clemenger BBDO Melbourne joins us to discuss the importance of creativity in the world of in-house agencies and explores the barriers that can sometimes block marketers from making great creative work.